Monterey Market has served Berkeley since 1961 as an independent produce market focused on quality, variety, and local sourcing. Founded by Tom and Mary Fujimoto, the market continues to operate with the same commitment to excellent fresh produce that defined its founding—a place where choosing vegetables becomes an adventure rather than a quick transaction.

Produce Selection

Monterey Market distinguishes itself through both breadth and quality of selection. On any given day, the produce section features varieties and options that far exceed what traditional supermarkets offer. The market emphasizes organic selections, supporting the many Berkeley shoppers who prioritize organic produce. Local sourcing receives priority when possible, strengthening connections between Berkeley’s food culture and surrounding agricultural regions.

The Berkeley Food Community Connection

Monterey Market functions as an anchor of Berkeley’s grocery landscape, serving home cooks, restaurants, and food businesses throughout the region. Professional chefs shop here alongside casual home cooks, all drawn by the market’s commitment to quality and its understanding of produce. This mixing of professional and home kitchens creates a food-forward atmosphere that reflects Berkeley’s broader food culture.

Hours & Visiting

Open daily from 9 a.m. to 6 p.m., with Senior Hours from 8 a.m. to 9 a.m., Monterey Market accommodates various shopping schedules. The market’s consistent hours and reliable presence make it a dependable resource for those planning meals around ingredient availability.

Location & Getting There

Located on Hopkins Street in the Northside neighborhood, Monterey Market is accessible by local bus service and by bicycle. The location places it convenient to UC Berkeley’s campus and to the Northside residential neighborhoods.

The Produce Experience

Walking through Monterey Market’s aisles is an education in possibility. The variety of produce available—different apple varieties, unusual greens, seasonal vegetables—expands understanding of what’s actually in season and available. The staff’s knowledge helps customers understand unfamiliar items and make selections for their cooking plans. This level of engagement elevates produce shopping from necessity to pleasure.

Sustainability & Community Values

Monterey Market’s emphasis on local sourcing and organic selections aligns with values important to much of Berkeley’s community. The market’s longevity—over 60 years—in an independent format reflects customer loyalty to businesses prioritizing quality and community connection over corporate chain convenience.

Beyond Produce

While the market emphasizes produce, it also stocks complementary items: bulk grains and beans, specialty ingredients, and other items that Berkeley shoppers expect in quality food retail. This focus on complementary offerings rather than attempting to be a complete supermarket maintains the market’s identity and expertise.